February 14, 2017


Leanda Jaine is a freelance illustrator living on the North Norfolk coast. She graduated as a mature student from Norwich University of the Arts in 2014 with a first class honours degree in Illustration. She has worked since her graduation as an artist in residence and now runs her own business and studio which is situated in Cromer and Norwich.

Leanda is a process driven illustrator, often preferring to use print-making techniques to create and experiment with images. The exploration of the nature of memory, both personal and collective, has figured frequently in her artworks as have the intriguing notions of psychogeography, and mapping.

Her latest A to Z series of North Norfolk is loosely based on Guy Debord’s Psychogeographic ‘Theory of Derive’. She wanted the viewer to use the images created as a map of my alternative route around the North Norfolk landscape, using familiar landmarks as a guide.

The ‘Flower Power’ series is a collection of lino cut prints featuring cacti and succulents. These prints take a more graphic style and create a strong image with the use of colour and shape, opposed to some of my other work which use strong lines to pull the image together.