Norfolk by Design brings together the organisational, curatorial, design and marketing skills of Davina Barber, Paul Barratt and Paul Vater in showcasing the work of artists and designer-makers based in Norfolk, to audiences throughout England’s eastern region.


After graduating in History of Art from Bristol University Davina Barber worked in London for both the Dickinson and Timothy Taylor Galleries. She went on to set up her own business sourcing unusual furniture and fine art for private clients. By then, with four small children in tow, she decided to move back to her home county of Norfolk. Here she discovered a wealth of talented artists and artisans attracted by inexpensive studios, natural light and the beautiful landscape. Davina felt there was a clear need to showcase their work, providing a platform for creative individuals and businesses by organising temporary exhibitions and events with the aide of Paul Vater and Paul Barratt, under the name: Norfolk by Design.

Email Davina Barber: Davina@norfolk-by-design.com


Paul Barratt started working in contemporary art galleries in 1989, having graduated in Fine Art from Goldmsith’s College London University attaining a BA. He initially worked as a gallery technician at Anthony d’Offay Gallery London, one of the contemporary art dealers, who formed the art market in the 80s and 90s. He was approached by the Lisson Gallery to be gallery manager for the influential art dealer Nicholas Logsdail. He also worked for an influential private collector based in London and Boston. In 1998 he moved to New York and Gladstone Gallery, to work for visionary art dealer Barbara Gladstone, working with the artist Matthew Barney, liaising with his studio’s film production team.

On returning to the UK Paul secured a place on the prestigious postgraduate curatorial course at the Royal College of Art graduating in 2001 with an MA in curating contemporary art. He worked as an independent curator on several projects in Oslo, London, Brighton and Basel, before working with Paul Vater at Sugarfree in 2004 as a Brand Manager. He has worked with Paul Vater for the last 12 years using his knowledge and experience to inform creative problem solving for commercial and public sector clients. Norfolk by Design has been a re-introduction for Paul to the pleasure of exhibition making in a variety of rural locations, instead of the architecturally neutral, ‘white cube’ gallery setting.

Email Paul Barratt, paul@norfolk-by-design.com


Paul established his design company, Sugarfree in 1990 and quickly gained a reputation for delivering fresh, effective marketing campaigns and brand identities for clients including Save the Children Fund, United Nations Association and UNHCR. Over the years those added to the roster include IPC Magazines, Arts Council England, The Roundhouse, Barbican Centre, Arts Marketing Association, Look Ahead Housing and Care, Paddington Waterside, BBC Worldwide, Commonwealth Foundation, Prestel, City of London Corporation, Baker Street Quarter, Victoria BID and the University of East Anglia.

Paul has key responsibilities for branding, marketing and fundraising for Norfolk by Design. Together with his fellow curators he undertakes studio visits to maintain strong relationships with artists, designers and craftspeople who show their work with us. He manages the main Norfolk by Design website and has developed the online shop where selected works are presented for sale.


Contact Paul Vater : paul@norfolk-by-design.com